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For every regional campaign, 1BOG conducts a rigorous and impartial selection process to identify an ideal installer partner, based on their pricing, track record of quality installations, reliable warranties, premium products and a viable business model. 1BOG organizes interested homeowners into a large solar buying group to negotiate lowest solar group discount rates from the installer partner so that community members can enjoy the best deal for solar power without having to become solar experts themselves. 1BOG was founded in 2008 in San Francisco, California and has campaigns running in nine cities throughout the U.S.

To date, 1BOG has signed up over 600 homeowners across 11 US cities. In February, the company secured a USD 5 million venture capital investment which will accelerate its nationwide expansion. Studies from the International Energy Agency indicate that market penetration for solar today is less than one percent in the US. As electricity becomes more expensive and solar becomes more affordable, the demand for solar is sure to rise worldwide.